AIM has opposed the use of caricatures of indigenous people as mascots for national and collegiate sports teams, such as the Cleveland Indians, the Atlanta Braves, the Chicago Blackhawks and the Washington Redskins. AIM organized protests at World Series and Super Bowl games involving those teams. Protesters held signs with slogans such as “Indians are people not mascots,” or “Being Indian is not a character you can play.
Although such requests were ignored for years, AIM received attention in the mascot debate. NCAA schools such as Florida State University, University of Utah, University of Illinois and Central Michigan University negotiated with the tribes whose names or images they used for permission and to collaborate on portraying the mascot in a way that honours Native Americans.